Digital Signage Guide Screens – The Key to Effective Waiting Areas
Digital signage has grown in popularity as an effective advertising medium. The growth of online video and the internet has made digital signage much more accessible and affordable for even small businesses and organizations. This is a new form of advertisement that has the potential to reach a huge audience. Digital signage can be integrated with the existing infrastructure and can also run on its own computer network. A digital signage guide can help companies and organizations to become more familiar with the technology.
Digital signage displays use different technologies including LCD, LED, DLP, projection and fiber optic cable to display digital content, audio, video, web links, restaurant menus, weather data or message boards. The content can be anything, ranging from business information to TV shows and movies. These signs can be used indoors or outdoors and they are highly customizable. Digital signs can also be used for point of purchase sales and as standalone units. Earlier versions of digital signage consisted of monochrome digital displays but advanced versions have a wide variety of features and they can be used for multiple purposes.
An electronic signage system consists of four major components – electronic displays, software, hardware and remote control. The electronic screens are the part of the system which are the projection screen, digital signage data encoders, and electronic paper display panels. Electronic signage systems can be either LCD or LED. Both these technologies have their own advantages. They are also available in different configurations and depending upon the usage, one may need only one or the other or a combination of both.
With the advancement in technology, LCD digital signage screens are generally used for point of purchase displays and they can be easily connected to a network. LED digital signage displays provide brighter images than the normal CRTs and they can be used for multiple purposes such as signboards, animated displays, etc. When talking about the use of digital signage for corporate, it is important to point out that this medium of communication can be very useful for improving the customer relations between a company and its customers.
One can use digital signage as a powerful out-of-home advertising tool in a number of ways. Point of purchase digital signage displays can be used to promote your products or services in a number of ways. The displays can display the merchant’s name, logo, slogan, message and website address on the screen and the customer will automatically be drawn towards it. When a customer is approaching the wayfinding sign, the display would automatically direct them to the merchant’s display window.
This interactive feature can be used to offer an automated customer relationship management solution and a way to increase the perceived wait time for a particular product. In any case, with the digital signage, you have the advantage of customizing the display so that it not only gives you the expected image but also explains the advantages of buying the product. In this way, the customer does not get confused about the different offers that are being made. You can simply increase the perceived wait time and thus, increase your brand visibility.
In a way, we can also categorize digital signage in the same way that we classify radio and television displays – as a content management system. The digital signage consists of images, sounds and videos and hence, content management systems are used for managing the images and the content that is displayed on the digital signage. This means that the content management system is the way that the digital signs are linked to the actual content. When the content management system is developed and deployed, the end-users would not have to worry about dealing with the content that is displayed on the digital signs.
Another great way to improve the perception of waiting areas is to deploy digital signage in guide screens. In such screens, a number of items will be displayed. Sometimes, these items could be interactive and sometimes, they could just be guides that help guide people towards their destinations. In either case, the digital signage should provide basic information such as the names of the streets and landmarks and other basic information that the viewer might want to know. This strategy would go a long way in ensuring that the consumer feels good about visiting the shopping mall or the theatre and therefore, increases the revenue that such establishments earn.
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