Digital Signage Best Practices in Adairsville Georgia

what are digital signage best practices

Aside from its importance to a business in Adairsville Georgia, digital signage also needs to be visually appealing. This is especially true in large displays, which are meant to grab attention. However, if a message is not delivered in an attractive way, viewers may be overwhelmed by all the visual elements. To avoid this problem, use great visuals on your digital signage to grab the viewers’ attention. Great visuals will make viewers remember your message more than boring content.


When designing text for your digital signage, keep in mind the size of the content. For shorter messages, a sans serif font will be easier to read. For long-form texts, use serif fonts. Serif fonts feature small strokes on every character. They are more readable at distance. They also help the human eye track text. In addition, they are more readable than italics. You can also use large-capacity fonts for your content.

One of the most important aspects of copy on digital signage is its size. Your copy must be easy to read at a distance, which is typically five to ten feet away. For this reason, it is important to create text with a maximum of three words per line. You should also experiment with different font sizes, as large fonts are more difficult to read on high-resolution displays. Generally, font size should be approximately ten to fifteen pixels in size.


When designing wayfinding content for digital signage, remember that color attracts attention. Use bright colors to get readers’ attention. If you’re using text, make sure it’s easy to read. In general, use no more than two or three colors. This can be difficult, however. Using more than two colors may cause more problems than they solve. Also, consider the location and target audience when choosing a color scheme. Bright colors look great in a kids’ arcade, but they’re hardly appropriate in an airport or home goods store.

Another key factor to consider when designing a digital signage display is the size of the screen. Digital signage screens should be 1920 pixels wide by 1080 pixels tall. This ratio will ensure that the content fits in the screen. Make sure the resolution of your screen matches the resolution of your graphics. High-resolution displays should be high-resolution, but low-res screens need not be high-resolution. For a high-resolution digital sign, a screen of this size should be used.


Following these digital signage best practices can maximize your use of digital displays and increase customer engagement. In fact, over 90% of information transmitted to the brain is visual. When presented with a digital display, people retain 65% of the information. For the best results, keep your copy brief and easy to read, and consider using an image or graphic instead of text. Digital signage is a powerful marketing tool that can increase customer engagement and increase bottom line.

The text on a digital sign should be readable at a distance of 36 to 42 inches from the floor. For best results, the font on your digital sign should be high contrast with the background color. Additionally, all functionality must be located between 36 and 42 inches from the ground. Interactive elements must be positioned within this distance. If you are designing a wayfinding sign, consider accessibility when designing your content. Use color for impact and contrast.


The first thing to remember when creating a digital signage layout is to reflect your brand. Use colours that reflect your brand and convey your message. General company bulletin boards should use brand-centric colours, and digital posters should be bright and bold. Also, make sure that your layout takes advantage of negative space. Adding negative space to your digital signage layout can improve the readability of your content. Below are some digital signage best practices.

A digital signage layout should be built around a headline, image, or short sentence that reinforces the key concept. The text should be easy to read, but you need to consider your target audience as well. The font style and size are important for readability, so don’t use overly elaborate fonts. Avoid using too many colors or the wrong combinations of them. Lastly, remember that the overall design should match the audience and setting of your digital signage.

Call to action

Whether you’re launching a new campaign or are trying to improve the effectiveness of your current digital signage network, a call to action is an essential element of a successful digital advertising strategy. A good call to action has the lowest barrier to response, is clear, easy to execute, and is measurable. A digital signage campaign’s effectiveness depends on how easy it is for viewers to take action. Keep in mind that complex words limit the number of people who can read it, so use trigger words that will arouse the desire in your audience.

Choose the right time to display your digital signage. Some content works better during certain seasons, like during the summer, while others might work better at the beginning of school. Make sure to choose your content according to current trends. Point-of-sale content can last for longer periods of time. It should encourage viewers to make a purchase. Promotions, sales, and daily specials are all great content ideas for point-of-sale digital signage.